About

I am a graphic designer with a wide range of experience, from editorial design, branding and advertising to designing websites, apps and social media content.

EDUCATION

Bachelor of Design in Communication Design (2014 - 2017) | Indus Valley School of Art & Architecture

General Certificate, Advanced level (2011 - 2013) | The Lyceum School
General Certificate, Ordinary level (2009 - 2011) | Karachi Grammar School

PROFESSIONAL EXPERIENCE

Associate Creative Manager | Xpert Services at Pakistan Herald Publications Private Limited (November 2019 - current)

Responsible for addressing the design needs of more than 6 different departments within the Dawn Media Group, including, but not limited to:

  • Layouts, infographics and illustrations for Dawn Media Group’s daily newspaper 'Dawn', supplements sponsored by several Consulates, the Business & Finance section and the Herald Magazine (print circulation of over 50,000–discontinued since 2019)

  • Cover Illustrations & editorial design for EOS and ICON (Dawn Newspaper’s in-paper weekly magazines, with a circulation of over 380,000) and Aurora Magazine (A bi-monthly publication, Pakistan’s leading advertising, marketing and media magazine)

  • Illustrations and GIFs for Dawn.com (Dawn’s online website)

Junior Graphic Designer - Xpert Services at Pakistan Herald Publications Private Limited / Dawn Media Group (February 2018 - October 2019)

Fellow of the Cross Culture Program held by Institut FÜr Auslandsbeziehungen (Berlin September -November 2018) Worked at Mosaik De Abrafaxe, Germany’s oldest and most widely circulated comic book company

  • Layout and Design work for “Mosaik” and “Zack” (The company’s Monthly Comic Book and Monthly Magazine respectively) 

  • Designed and illustrated: posters, merchandise, posts and products for Mosaik’s online store and activities for children attending the company’s open house day

Graphic Executive - AzCorp Entertainment (November 2016 – June 2017)

  • Social media posts

  • Children’s game App Design

Freelance (2014- current)

Logo, brochure and stationery design for multiple clients.

Internships

  • Mullenlowe and Rauf - Multinational Advertising agency (July – August 2017)

  • Ogilvy and Mather - Multinational Advertising agency (June – July 2016)

  • 18% Grey - Photography Agency (July – August 2016)

 

AWARDS AND ACHIEVEMENTS

Fellow of the Cross Culture Program held by Institut FÜr Auslandsbeziehungen (Berlin September – November 2017)

Selected, as one of two people, representing Pakistan, for which I worked in a company for three months in Berlin, Germany.

AzCorp (2016)
(Winning Poster to create awareness about Transgenders rights in the society, which was printed in their comic book)

Character Design “Chances for Your Future” (2016)
(Upon winning a poster competition, held by my university in collaboration with AzCorp, a local comic book company, I was selected to be a part of the Karachi German Consulate’s Comic Book Workshop during the German Week. Under the direction of Berlin-based comic artist Klaus Schleiter, my character design of an elderly Pakistani father, was chosen and used in the final comic book, which was also featured in an exhibition at the FOMMA, Foundation of Museum of Modern Art.)

Founders award - Indus Valley School of Art and Architecture (2017)

Awarded in recognition to the graduate who most closely reflects the philosophy of the School as envisaged by the Founders.

Agha Hassan Abedi Award - Indus Valley School of Art and Architecture (2017)

Awarded for demonstrating a high level of compassion, humility and generosity towards their fellow human beings, and the environment they live and work in through their design in the Department if Communication Design.

Distinction at Graduation - Indus Valley School of Art and Architecture (2017)

Deans list - 8th semester (2017)

Honours list - 4th, 5th, 6th, 7th & 8th semester (2015 - 2017)

Vice president in the Indus Valley School of Art and Architecture student council (2016 - 2017)

Year Representative in the Indus Valley School of Art and Architecture student council (2015 - 2016)

A class representative at the Indus Valley School of Art and Architecture (2014 - 2017)

Designed a zine sold at “FOCAL POINT 2019” Art Book Fair as well as at “ART BOOK DEPOT” India’s first-ever Art Book Festival - Sharjah, United Arab Emirates (2019) / Jaipur, India (2020)

Thesis worked, titled “Jamjoji”, published in Hamazor - A Publication by the World Zoroastrian Organisation (2019)

Thesis worked, titled “Jamjoji”, published in an international publication - Design Thinking for Schools: Ethical Dilemmas. (2019)

Shortlisted for an Exchange program with Kennesaw State University and Indus Valley School of Art and Architecture (2016)

 

WORKSHOPS & COURSES

Workshop conducted by Geoffrey Wexler on Communicating Culture with Integrity - Karachi, Pakistan (2019)

User Experience Design Essentials - Adobe XD UI UX Design by Daniel Walter Scott - Online course (2019)

Participated in Dynamic Font Day - Munich, Germany (2018)

Participated in a Cross-Culture Workshop - Stuttgart, Germany (2018)

Participated in a workshop with Jane Austin at the National Digital Design Conference - Islamabad, Pakistan (2017)

Participated in a workshop with Ice Animation at the National Digital Design Conference - Islamabad, Pakistan (2017)

Dubai Design Week – Dubai, United Arab Emirates (2016)

Participated in the International Design Conference - Karachi, Pakistan (2016)

Participated in a Comic book Workshop held at the German Consulate - Karachi, Pakistan (2014)

 

VOLUNTEER WORK

The International Design Conference held at Indus Valley School of Art and Architecture (2017)

Head of the HR & Finance department in Rahnuma (2016 - 2017)

A student organisation based at Indus Valley School of Art and Architecture, reaching out to the community & the country; spreading positivity and empowering the youth.

Teacher at Behbud (2010)

Behbud Association Karachi, an organisation has been working to uplift and empower residents of marginalised communities by providing quality and low-cost education, health services and vocational training for income generation.

MEMBERSHIPS

Honorary Membership of the Indus Valley School of Art and Architecture Society  (2017- Present)

Member of the Karachi Zarthosti Banu Mandal (2017 - Present)

A Zoroastrian organisation run by ladies who promote education amongst women and children for the Zoroastrian community.

 

SOFTWARES

Adobe Indesign • Adobe Illustrator • Adobe Photoshop • Adobe After Effects • Adobe XD• Adobe Lightroom • Adobe Premier • Microsoft Office

 

LANGUAGES

English (IELTS - 8)

Urdu (spoken & written)

Hindi (spoken)

Gujarati (spoken)