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Reimagining Rituals

My research focuses on the Parsi diaspora, its disengagement with tradition, its lack of access and its desire to conduct and participate in their cultural rituals. Employing the methods of autoethnography, participatory research, and cultural design, my research explores the cultural practices of the Parsi community to understand the current role that rituals play in their lives and the barriers to performing these rituals. I discovered evidence of the community's desire to make the steps behind Parsi Rituals and their significance more accessible. I focused on developing a digital application (app) to express and explore responses to my research findings. This app serves as a repository and almanack that will allow community members to access rituals and traditions by disseminating information about how the rituals are conducted, the materials used, and the events and beliefs upon which they are based.

At a broader level, the research serves as both a guide and an invitation for the Parsi community: to connect more profoundly to one's community through the practice of our cultural rituals and to share their knowledge with Parsis from around the world. Above all, it will show how we as a community can use contemporary tools to help us stay true to our culture and traditions.


UI/UX Design,

Communication Design,

Tools Used:




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